Simplifying Complexity Through Embedded Innovation
Consulting Expertise in Embedded Controls and Software Engineering
Simplifying Complexity Through Embedded Innovation
Consulting Expertise in Embedded Controls and Software Engineering
Our Services
Is Your Embedded Controls Team Operating the Way You Need It To?
We Offer Support That Speaks Your Language
Organizational Alignment Challenges?
- Unsure about your organizational structure?
- Too many levels or not enough?
- Inefficient reporting structures?
- Span of control concerns?
- Concerns about the scope of your engineering teams ? Too broad, too singular?
Lack of/Insufficient Change Management Control?
- No/little/not enough change management discipline?
- Current change management processes slowing you down?
- Too many steps/inefficient?
- Losing track of release content?
- No formal approval methods for change?
Requirements Management Lacking?
- Requirements poorly written/non-existent?
- Lack of proper configuration management?
- Lacking proper stakeholder involvement/approvals?
- Concerns about traceability?
Concerns About System Safety?
- Lack of institutional control?
- Insufficient traceability?
- Lacking the necessary roles/approvals?
- Not enough formal validation and buy-off?
- Lacking a governance board?
Software Product Development Inefficiencies?
- Poorly structured focus teams/scrums?
- Lacking a regimented sprint/cadence release strategy?
- Lacking the required artifacts?
- Does the execution flow as required?'
- Lacking work product review and feedback?
- Poor planning and risk management?
Lacking a Robust Software Architecture?
- Architecture not robust/inflexible to change?
- Lacking the proper levels of abstraction between hardware and software?
- Poor coupling and cohesion between software components?
- Lacking the proper levels of organizational focus?
Concerns About Testing, Did We Do Enough?
- Inconsistent testing strategies (unit/integration/system/other)?
- Testing platform (simulation/Hil/Sil/Virtual) options insufficient/impractical?
- Current processes and procedures lacking?
- Testing against requirements or something else?
- Lacking the proper focus on test case definition?
- Concerns about staffing and roles?
Explore How We Can Help You Succeed!
Not Working as Effectively and Efficiently as Required?
- Lacking/non-existent focus on process improvement (PI) initiatives?
- Unclear how to improve with existing headcount?
- Lacking a PI roadmap?
- Roles and responsibilities for PI lacking/not understood?
See The Difference We Can Make!
Unsure of Release Readiness?
- Struggling with product line/software build BOM management?
- Unsure of acceptance test strategy?
- Lacking a DevOps/CI/CD integration and test environment?
- Not clear on the required roles and responsibilities?
Industries Served
MEDICAL
CONSTRUCTION
CONSTRUCTION
Embedded controls are critical in medical equipment because they enable real-time, precise, and reliable operation of life-saving devices. They ensure accurate monitoring, diagnostics, and therapy delivery, while meeting strict safety, regulatory, and performance standards. By managing complex functions within compact, dedicated systems, embedded controls are the backbone of mode.rn medical technology
CONSTRUCTION
CONSTRUCTION
CONSTRUCTION
By enabling accurate control, boosting safety, and increasing operational efficiency, embedded systems are indispensable to modern construction equipment. They manage complex functions like engine control, hydraulics, automation, diagnostics, and operator assistance; ensuring machines perform reliably under tough conditions. As equipment becomes smarter and more connected, embedded systems are at the core of innovation, productivity, and regulatory compliance.
AUTOMOTIVE
CONSTRUCTION
AUTOMOTIVE
At the core of today's vehicles, embedded controls enable seamless operation of critical functions such as engine performance, braking, steering, safety, and infotainment systems. They support advanced features like driver assistance, emissions control, and connectivity while improving safety, efficiency, comfort, and compliance. As vehicles evolve toward electrification and autonomy, embedded systems are at the heart of innovation and intelligence on the road.
AEROSPACE
HOUSEHOLD APPLIANCES
AUTOMOTIVE
The success of modern aerospace technology depends on embedded controls that provide critical real-time precision and safety. They manage complex functions such as navigation, flight control, engine performance, environmental systems, and onboard diagnostics. With strict regulatory requirements and high stakes for mission success, embedded systems ensure dependable operation in extreme conditions; enabling innovation in both manned and unmanned aerospace technologies.
AGRICULTURE
HOUSEHOLD APPLIANCES
HOUSEHOLD APPLIANCES
Advanced agriculture depends on embedded controls for precision in machinery, seamless automation of complex operations, and real-time processing of field data. They support modern capabilities like GPS-guided steering, variable rate application, engine management, and remote monitoring—boosting productivity, reducing input costs, and improving sustainability. As farming becomes more data-driven and autonomous, embedded systems are at the core of smart, efficient, and reliable agricultural operations.
HOUSEHOLD APPLIANCES
HOUSEHOLD APPLIANCES
HOUSEHOLD APPLIANCES
Embedded systems are essential in household appliances, enabling intelligent operation, energy efficiency, user-friendly interfaces, and connectivity. Controls manage key functions such as temperature regulation, motor control, sensor integration, and automation continually delivering consistent performance and improved safety. As appliances evolve with smart home integration and energy standards, embedded systems are the backbone of innovation, convenience, and reliability in everyday living.
Mission Statement
Our goal is to leave every organization better than we found it. We strive to identify and reinforce what’s working well, understanding the root causes of success while, more importantly, uncovering the challenges and pain points that hinder progress. Our focus is on developing actionable strategies and implementing meaningful changes that transform those challenges into measurable, lasting improvements.
About Executive Embedded Software Consulting
Lance Smith is an executive consultant with extensive expertise in the complete software development lifecycle within embedded controls environments, particularly in the aerospace and automotive sectors. Over his career, he has held roles at every level, from early work as an algorithm and software engineer responsible for requirements definition and software design, to verification engineering under strict regulatory frameworks, and ultimately to executive leadership.
At General Motors, Lance served as a global executive leading the in-house design, development, testing, and production release of all ADAS (Advanced Driver Assistance Systems) features. He oversaw the launch and subsequent evolution of SuperCruise, the industry’s first true hands-free Level 2 driving system. Under his leadership, the organization expanded globally, with Lance directing make-versus-buy analyses and insourcing initiatives at GM’s engineering hubs in Canada and Israel.
Lance is passionate about organizational and process improvement. He specializes in diagnosing complex challenges and crafting tailored solutions, combining proven industry best practices with real-world experience. His approach is grounded, pragmatic, and open-minded, recognizing that each organization has unique strengths, constraints, and opportunities.
Lance holds a Bachelor of Science in Computer Engineering from The Ohio State University and a Master of Science in Software Engineering from Carnegie Mellon University.