ADAS Expertise
Our Background and How It Can Help You:
- Leading global ADAS teams in the automotive industry, accountable for production-intent design and release of all active safety and automated driving features
- Directing cross-domain collaboration across system engineering, hardware, software, and validation to deliver L1–L3 ADAS functionalities, including SuperCruise, the automotive industry's first hands-free L2 driving system
- Overseeing full lifecycle management, from feature specification and architecture to vehicle integration and launch readiness
- Ensuring compliance with functional safety (ISO 26262), regulatory requirements, and OEM-specific standards for global vehicle programs
- Delivering scalable, production-ready ADAS solutions across multiple vehicle platforms
- Initiating and leading make vs. buy analyses to evaluate which ADAS and vehicle content should be developed in-house versus sourced from external suppliers, balancing cost, capability, timing, and strategic alignment
